Why it’s Important for your Small Business to have a Website

Every business should have a website, even if they don’t sell anything online. Websites show professionalism and create credibility for your brand. We know what you’re thinking and no, your Facebook (or other social media) page does not replace a website! As a reminder, your business accounts should always stay separate from your personal accounts.

Here’s 5 key reasons why having a website is important for your business:

1.        A website makes your business look professional.

Anyone can create a Facebook or other social media page. Knowing this fact, consumers have more reason to believe that businesses with only a Facebook page are potentially a scam. Since websites aren’t free, they’re not just created by anyone. The investment of a website provides you with security while also showing legitimacy and credibility to consumers. Customers will keep coming back to a business they know is reliable and trustworthy.

2.        A website shows off your brand.

A website is your own personal space to show what you offer to anyone that visits your page. Here, customers can read up on your mission and receive all the information they need. You may even decide to publish some of your best reviews on your home page, which builds trust with your customers.

3.        Websites improve customer service.

Websites allow consumers to find quality and reliable information about your business without any hassle. If there’s no need to call about questions, there’s no backlash to face when you can’t get to the phone in time. There are also fewer distractions when you’re not bogged down by answering small questions.

4.        Websites are a great place to post updates and announcements.

With a website, you have full control over what it looks like, how it functions, and what content is displayed. By posting announcements, maybe about changing store hours, product shortages, or storewide sales, you’re communicating with your customers which is always important. Plus, your customers won’t need to scroll through tons of posts on social media to find the message they’re looking for.

5.        Websites can make business transactions a breeze.

Websites can be coded and set up to fit your exact needs. If you need a more efficient way to sell your product and organize information, a website would be beneficial. Customers can browse and buy products online without your assistance, making things easier for you both. When it comes to legal purposes, having a website makes payment processing, data tracking, and dealing with personal customer information easy and secure. You’ll also be able to analyze business revenue accurately when it’s all organized in a central location.

Many shy away from building a website because they don’t know how. Fortunately, there are companies, like ours, that are here to help. At BluLux Marketing, we offer website design as just one of our many services to help your business reach its full potential. Schedule a consultation with us today!

Check out some of our website design packages here