Why Consumers Are Shopping Small

Black Friday is right around the corner and as we know, is one of the biggest events when it comes to sales volume. Many companies offer sales events in which consumers take advantage of low prices on countless products. Big box stores are not the only ones in the game though. In fact, more and more people, especially those of younger generations are shopping small, and here’s five reasons why:

1. Small businesses have better customer service.

It’s common to see large corporations use scripted phrases and procedures they follow when addressing customer concerns. This can be frustrating as a customer, and it can feel like they aren’t really listening. Small businesses connect with their customers by use common sense and empathy to help, since every situation and customer is different from the last.

2. Customers are likely to build relationships and have a more personalized experience with small businesses.

For small businesses, customers are not just numbers. They are cared for and tailored to because business owners want them to be satisfied.

3. Small businesses that have sustainable or green practices and products make consumers feel good about how they’re spending their money.

Numerous small businesses pride themselves in being sustainable, and in some cases, it’s their focus. Consumers feel better about consuming when they’re purchasing “green” products.

4. Local businesses, especially brick and mortar locations, contribute to the local economy.

When people shop local, they are putting money back into their community. These businesses provide their communities with new job opportunities, products, services, and support. Many small businesses contribute to their local charities or other fundraisers as well.

5. Small businesses are generally more socially responsible than big box stores.

Big box stores have a large environmental impact because of outsourcing and heavy transportation. Many small businesses are aware of this, so they make efforts to either buy local or from suppliers who use sustainable means of transportation and shipping.

Whether it’s a big event like Black Friday or not, shopping small is becoming bigger than ever. Consumers are realizing the great benefits they get from shopping at small businesses. If you’re a small business getting their start, or looking for some extra help, we’ve got your back. We are here to assist you in growing your company and reaching your goals. Schedule a consultation with us today!