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Professional portfolios exist outside of resumes. Social medias, whether it’s Facebook, Instagram, or even TikTok, serve as platforms that showcase your abilities. A social media presence is a powerful tool, and here’s how you should use it.
As a part of their hiring process, employers have started looking into their applicants’ social media profiles. These profiles serve as a general representation of the self and show off individuality, creativity, and style. That being said, it’s important that you stay conscious about what you’re sharing online. Your posts should represent you while also being honorable, ethical, and a balance between your personal and professional life.
Recently, social media users, especially those on TikTok, have shared the “I could do that too” mentality. They are starting to realize that anyone could become the next influencer, even from just one viral video. Just one video of quality content could be the thing to open doors to new opportunities and turn someone’s life upside-down.
Definition: Social Media Influencer
A social media influencer is someone with a large following on social media that has established credibility through consistent content creation. These individuals are able to drive engagement and persuade others, often to purchase products from brands they partner with.
Becoming famous on social media is a long shot, but not impossible. Creators who start trends or post a certain type of content consistently, see a world of opportunities ahead of them. As an example, we have seen creators who frequently post makeup tutorials land brand deals and star in commercials.
You may not become the next Leilani Green with her lip-sync videos or Charli D’Amelio with her dancing ones, but what’s important is that you’re posting content that you’re proud of and that shows off your abilities. If you or your business need guidance on social media content or anything of the like, BluLux Marketing has got you covered. Check out what we offer at www.bluluxmarketing.com.
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