Show Your Love with Holiday Promotions

Holiday marketing isn’t just limited to winter sales. Valentine’s Day, for example, is another great time to show your customers love by running promotions. You can expect to see an increase in sales during the holidays, so what better time to offer a deal on your products or services?

Before running your holiday promotion, it’s important that you spend time perfecting, advertising, and being thoughtful about your plan to execute. You want as many people as possible to know about your event before it’s set to happen, so make sure you’re advertising in advance. To create a successful marketing campaign and promotion, make sure you use emotion effectively! Connect with your audience and offer something they care about.

Valentines Day along with any other Holiday, emotions are high, people are in great spirits, and what they value are held near and dear. This is why emotions should be tied with your holiday marketing; make sure what you’re offering is something your audience can resonate with.

Here's 4 benefits to holiday marketing:

1.     Holidays are a great time to make your customers feel special. If you have an email subscription, those signed up could receive discounts or coupons. You could even run a promotion for new customers to sign up for your email marketing to receive these benefits.

2.     You can offer themed products for the holidays if that applies to your business. For Valentine’s Day, as an example, releasing a line of products with different colors, hearts, or flowers could be an option. If this doesn’t relate to what your business does, you could still implement some themed marketing tools, like social media posts that reflect the holiday.

3.     Use a holiday as an excuse to clean out some old inventory. Run a sale on goods that are now out of season, perhaps in a spring-cleaning event!

4.     By running a holiday promotion, you’re creating competitive advantage. Your competitors might not be running a sale for a holiday, but when you do, you’re showing customers that you’re willing to do what it takes to gain their business.

Maybe instead of running a deal, or even in addition to, your business could start a contest or drawing for a prize. For example, many companies will do a giveaway of a product or service on their social media pages. They will ask their audience to follow their social media account, comment on the post, and tag a friend to be entered into the drawing. This is not only completely free for the audience to interact with, but it also is a great way to gain brand awareness and a following on social media.

Use this holiday as a time to build relationships and engage with your customers. Holiday promotions are meant to be fun! Need marketing tools for your next holiday promotion? BluLux Marketing offers several services so you’re sure to find just the thing you need. Check out our website and schedule a consultation with us today!