Marketing Strategies and Inside Out 2, What You Can Take Away From It

If you haven’t already seen the newly released Inside Out 2 film, you’ve at least seen marketing for it, whether it’s in the form of advertisements, celebrity endorsements, product collaborations, or social media trends.

This sequel comes nearly 10 years after the first Inside Out film in 2015, giving it a unique target audience. Rated PG, this film is family friendly and can be enjoyed by all ages who view it. However, the target audience consists of the fans of the original movie, who are now young adults.

The marketers at Disney used clever social media marketing tactics and partnerships that made consumers excited to see the film, so much so that they visited theaters, instead of waiting for it to be released on streaming services. Unexpectedly, Disney saw adults, who were outside of their target audience, being drawn in through social media.

Disney collaborated with Bubble Skincare, a company that targets teens and young adults, with the release of Inside Out 2 themed skincare products. These products feature the characters from the film on bright, colorful, and aesthetically pleasing packaging. Bubble Skincare creates products that are tailored to their audience, down to the values they share, like sustainability. Their products are geared towards teens and young adults rather than kids, further suggesting that the audience for the film is a bit different than the first Inside Out.

Social media platforms like TikTok had their share of trends around the new movie. One trend encouraged groups of friends to go to theaters dressed up as the film’s old and new characters. Another TikTok trend allows users to scale their emotions using the characters from the film. When we look beyond the surface, this encourages people to consider their own emotions, even if it is by channeling them through movie characters. Inside Out 2 provides a playful approach to emotional exploration and understanding oneself.

As marketers and business owners, what can we take away from Disney’s marketing strategy?

1.        Audience research and tailoring. Disney tailored their marketing efforts to appeal to their target audience and get them excited about the film. Not only did they create posts that held viewer attention, but they also were deliberate about their delivery. When you research your target audience, what social media platforms do they use the most?

2.        Collaborations. Who can your business collaborate with to help boost what you’re promoting? This collaboration could be with another small business and a chance for you both to benefit by working together.

3.        Creating relevant and exciting posts that get people talking. When Disney released their teaser trailers of the film, it blew up on social media. How can you draw people in and get them interested in what your company offers? Your audience will get excited about what you’re promoting when you use engaging graphics and trending marketing techniques.

4.        Great marketing attracts returning and new customers. Through strong marketing, your business can reach untapped markets and audiences who, maybe unexpectedly, are interested in your products or services.

At BluLux Marketing, we specialize in helping small businesses succeed. Whether your business needs help creating graphics, a website, or a social media presence, we’ve got you covered. We have a variety of services for all your marketing needs. Check us out at www.bluluxmarketing.com.