Is Print Advertising Right for Your Business?

With digital advertising taking the world by storm, we begin to wonder if newspapers, and more importantly the advertisements in them, are receiving as much reach as they once did.

In short, it’s all about your target audience.

Your target audience is who you market your product or service too. You want your ads to reach these people, since they are the group most likely to purchase your product.

Are newspapers and magazines still relevant?

Depending on your target audience, print could be the best way of advertising. Print advertising holds credibility, as it’s one of the most consistent sources of news. Consumers trust newspapers to deliver quality and accurate information, something they can’t always get from social media. Print resources have become a “luxury” source of information because it takes deliberate action to pick up and read these resources.

If you own a local business and the majority of your customers are from a central area, the local newspaper may be the best way to advertise. With a brick-and-mortar store location, pairing your ad with a coupon could be an effective way to drive more business to your location. This is also a good way to evaluate which advertisements are driving business.

Magazines have a place for your business’ advertisements too. Magazines can appeal to certain target markets, or consumers with specific tastes and interests. If your business’s target audience shares interest in the magazine’s genre, featuring your advertisement there would reach potential customers almost exclusively in your target audience.

Advertisements Aren’t Free, But They’re Affordable

Many companies do not have the extra budget to spend on advertising. But, if print advertising works best for your company, there are affordable options. Remnant ads are the spaces that have not yet been sold, so to prevent losing out on revenue, print companies sell these slots at a discounted rate.

Unfortunately, this process can be tricky to figure out alone. But, with the right help (and the right ad-buying platform) you can take advantage of this deal.

What are the Next Steps in Your Print Advertisement Journey?

The first step is to evaluate your target audience. If you’re a local business owner, advertising in local print is a great way to advertise. Print advertising is still useful, beneficial, and affordable. However, if this isn’t you, Forbes notes that print advertising isn’t worth the ROI for businesses not working locally.

Unsure of where you should start? Or maybe you need help creating your next or first advertisement? Sign up for a consultation today! At BluLux Marketing, we want to help your business grow. That’s why we offer a free a consultation. Book today!