How to Know if Your Business is Ready for Paid Advertising

Paid advertising may seem like a simple and easy way to boost engagement or sales, but there’s quite a few factors to be aware of before you jump right in. The most common advertising for small businesses is social media, and on average, it’s cheaper than search engine advertising. So today, we’re going to focus on social media advertising campaigns.

Is your Business Ready for Paid Advertising?

To answer this question, your business must have three things: Organic reach, an allocated budget, and a campaign with a purpose.

The importance of organic advertising and reach is huge. Upon seeing your paid advertisement, you want your viewers to see your other organic posts feel confident in the legitimacy of your company. To learn how to increase your organic reach, check out our other blog post How to Increase your Organic Reach With These 5 Tips.

Paid advertisements aren’t always cheap, even though it may seem like it on the surface. Each social media platform is different when it comes to cost, so that’s something to be aware of. After researching how much it will cost to run a paid advertisement on the platform you choose, allocate an appropriate budget. Remember to be committed to the budget; there’s nothing worse than spending money, realizing it wasn’t the right amount, and falling short of your goals.

What is the purpose of your advertising campaign? Are you running a promotion, holiday special, or launching a new product? If you’re paying for an advertisement, it should always be for a reason, never “just because”.

How Does a Business Benefit from Paid Advertising?

Paid social media advertisements help you connect directly with your target audience. These platforms are insanely smart, letting you customize who sees your advertisements. For example, you could set it up so only people living in a certain area would see your posts. This is beneficial because you can make sure your advertisement reaches your target audience, the people who are most likely to engage with your posts and buy your good or service. This way, you get the most for what you pay for.

Once You Run a Paid Advertisement, Don’t Forget to Check Analytics

If you run a paid campaign and don’t check the analytics, what was the point? Analytics track your results so you can monitor your posts and make changes if need be. While checking is important, doing so too often may cause you to make changes to a post based on incomplete data. The best thing to do is to make a schedule, perhaps monthly or weekly, of when you plan to review your analytics.

Analytics is a powerful tool that can show you which advertisements people engaged with the most, the demographics of your audience, and if you had a return on investment (ROI). All of these can aid you in creating more effective advertisements in the future.

Where Does Your Business Stand?

Whether you’re running organic or paid advertisements, neither is a quick process. Do you believe your business is ready for the next step, but you just need some extra help? You’re in luck because that’s exactly what we do. We want to see your business succeed. Schedule a consultation today!