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When customers receive personalized marketing efforts, they feel more connected to your brand. Personalization is when your target audience receives communication from you at just the right time; this combined with creativity attracts customers, boosts engagement, and leads to sales. Creativity and personalization don’t come easy, but using AI can be a huge asset.
Artificial Intelligence (AI) uses data to observe traits about your customers. It has the ability to group people that share characteristics so catered content can be created for that specific group. It also can give insights on what content was most interacted with, what group responded to a specific campaign the most, and when it is was most engaged with. This gives business owners vital information to help them succeed. For example, let’s look at email marketing.
With AI you are able to:
Experiment with a variety of combinations to gather more data for AI to analyze.
Evaluate what resulted in the most engagement, whether it be a specific layout, catching headline, or time of day an email was sent.
Make changes based on the data collected to create the most effective emails.
Use AI to brainstorm titles based on your target audience and trends.
This is just one of many uses for AI in your business. AI gives us the power of insight and speed. Artificial Intelligence can assist your business with anything from bookkeeping to cybersecurity, to website chatbots. Tasks that would take you hours can be done in a matter of minutes with the power of AI.
When a business can rely on AI to gather, sort, and analyze data, employees can focus on creativity, instead of mundane, time-consuming tasks. There are tons of AI tools available for your business use and start creating more personalized content. Don’t know where to start? We can help! Click here to schedule a consultation with us today!
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