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The holiday season is fast approaching, which means it’s time to start planning those creative holiday marketing campaigns. This is a time for fun, themed, emotion-based marketing that is sure to relate to your target audience. With the right campaign, you’ll draw customers in and keep them coming back, even after the season has passed.
Our Simple Advice for Holiday Marketing:
Start planning and advertising early. By sharing quality advertisements or information about your upcoming deals, you’ll create anticipation from your audience.
Use social media as a tool. Engage with your customers on social platforms through interactive posts, contests, or even giveaways. You want your posts and advertisements to keep showing up on their feed. This will also increase traffic to your pages, whether it’s a profile or website, which is important as online shopping has become increasingly popular.
Create a sense of urgency around your marketing campaigns. Holidays are the time for special deals and limited time offers. These discounts attract new customers and when partnered with a loyalty program, can boost customer retention.
Use this time to engage with your local community. Read our blog on why you should be giving back to your community as a small business.
Holidays are all about emotion.
We’ve laid out a list of 2024 upcoming holidays and what emotions you should capitalize on when building your marketing campaign.
October 31 – Halloween
This holiday has fun, playful, and spooky themes with lots of decorations, costumes, candy, and parties. Use this time to promote themed products, run one day deals, or post themed social media content that drives engagement. For example, you could run a poll or contest for the best costume.
As an example, check out this SavagexFenty Halloween campaign.
November 11 – Veterans Day
This holiday is about patriotism, honoring those who served, and pride in the community. You might offer discounts for veterans or support for organizations that support military families. If your city has a local parade, consider getting involved to showcase your business and honor veterans.
November 28 – Thanksgiving
This holiday is when families come together to share food and gratefulness. This is a perfect time to thank your customers for their support.
November 29 – Black Friday & December 2 – Cyber Monday
These holidays are a massive push for urgent sales and discounts. Black Friday and Cyber Monday are go-time for big social media and email advertising.
December 25 – Christmas, Hanukkah (starts the evening of the 24th), and Kwanzaa (starts the 26th)
These holidays have strong emotional pull around feelings of love, family, celebration, tradition, light, community, and gift giving. Your messages to your audience should be feel-good and heartwarming, just as these holidays are.
As an example, check out this winter holiday themed campaign by Apple.
December 31 – January 1 – New Years
This holiday is about celebration, self-improvement, and fresh starts. This would be a great time to launch new products or services, giving your business a fresh start to the year as well.
Check out this Nike campaign as an example.
February 14 – Valentines Day
This holiday focuses on love, relationships, and romance. Campaigns for this time can be heartfelt and show appreciation for customers. Read more on why you should show your customers the love here.
As an example, watch this Pandora campaign.
Large retailers aren’t the only ones that benefit from heightened consumer spending around the holidays. Effective, personalized marketing will stand out and drive traffic to your business, resulting in an increase in sales while people are in the buying mood. If you plan to launch a holiday marketing campaign but don’t know where to start, schedule a consultation with us today!
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